What if?
Ask better questions, get better answers.
What if
creativity was
democratized?
The best idea can also come from anyone. A strategist. A technologist. A data scientist. A client. An intern.
Creativity is a team sport.
Nobody has all the answers. Keep asking better questions and we’ll get to better answers.
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What if you knew Ronald a little more? And what if he could make his bio shorter?
What if you knew
Ronald a little more? And
what if he
could
make his bio
shorter?
Ronald served as MRM’s Global CCO for nearly six years. Across various leadership roles, he built a unique track record of transforming networks into world-class creative brands. Through a system of working he calls, “Creativity is a team sport,” Ronald integrated a collaborative culture across experts in brand, data, technology, commerce, CX and media to deliver modern, business-driving work that connects brands with people.
As CCO of BBDO/Proximity Malaysia, Ronald led the office to fivefold growth, winning and retaining brands including KFC, Pepsi, Maxis, Fonterra Asia and Jeep. The office ranked among the Top 15 most-awarded agencies globally twice in the Gunn/WARC Report.
Five years later, David Lubars brought Ronald to BBDO New York as EVP/ECD in 2009. There, he won and then led the Orbitz US and Johnson’s Baby global accounts, the latter being the largest global account win of 2010. Work created at BBDO New York was included in MoMA’s permanent archives.
In 2012, Ronald was promoted to CCO of BBDO/Proximity Singapore, the network’s Asia headquarters. Following globally recognized work for Guinness, the coveted Tiger Beer account was awarded without a pitch. The office ranked No.11 most-awarded agency globally in the Gunn/WARC Report and won 2014 FWA Site of the Year honors.
After 12 years with BBDO/Proximity, Ronald was hired as Digitas North America CCO in 2015. The network won or retained iconic brands including Bank of America, Whirlpool, CVS and Dunkin’. Industry honors include two Cannes Lions Grands Prix in Creative Data and Pharma, the WARC Marketing Effectiveness Grand Prix and No.1 Digital and Innovation Agency rankings in the WARC 100 Report. Ronald was promoted to Global Chief Creative Officer in 2017.
In 2018, Ronald became Isobar’s North America and Global Chief Creative Officer. Wins included Adidas, Amazon, Zwilling, Apple Beats and VW, alongside Gold accolades across all the major shows.
After Ronald joined MRM as Global Chief Creative Officer in 2020, the network won or retained businesses including McDonald’s global, Cigna, Corebridge, Samsung and USPS. He personally led businesses like Opella Global and USPS from the start of his tenure. The transformed MRM network earned global recognition, winning Grand Prix or Gold at every major global award show.
Recognized by the industry as a constant explorer of new creative worlds, Ronald has served as Jury President for the Cannes Creative Business Transformation Lions, London International Awards Digital, D&AD Commerce, Clio Commerce, The One Show IP & Product Design and AICP Creative Data.
The Ad Club of New York named Ronald an ‘Industry Icon’ in 2025. And as an ICF-certified executive coach, he spends some of his free time providing pro bono coaching to professionals across markets and industries.